In this lecture, Dr. Rachel Siu, creator of the social media page "Exotic.Pet.Vet," discusses how she grew her pages to have over one million followers and how she connects with pet parents and veterinary professionals worldwide. She will discuss methods to create your own personal brand, and how you can use it to educate owners and reach new clientele. She will also review the challenges associated with social media, and how to overcome these challenges to make your social media work for you.